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                                                                                                                                                                          新金沙线上娱乐:上海加大查处力度:互联网违法广告案例曝光

                                                                                                                                                                          2019年01月30日 12:48 来源:沈阳市—朵唯培训有限公司

                                                                                                                                                                            日前,上海市市场监督管理局公布了上海市场监管部门查处的12件典型虚假违法广告案例,包括网络直播、微信朋友圈、微信公众号和互联网站等多种互联网广告形式。

                                                                                                                                                                            此次曝光的典型案例包括:“万艾可”“上海远大心胸医院”“高培鳕鱼肝油软胶囊”等医药保健类广告;“美和”“复苑教育”“立爱教育”等教育培训类广告;“再昌资产管理”“虎妞特权福利攻略”等投资理财类广告;“家有好面”“爷茶”等餐饮服务类广告;“滨特尔净水”“a2奶粉”“丽妍雅集”化妆品等商品广告。

                                                                                                                                                                            这些广告的违法性质,有损害国家尊严和违背社会良好风尚的典型案例,如上海远大心胸医院微信朋友圈发布的恶搞历史广告内容,严重损害了国家和民族的尊严;“家有好面”“爷茶”微信公众号发布的恶俗、低俗、媚俗广告内容,严重违背社会良好风尚和社会主义精神文明建设的要求;“滨特尔净水”广告使用错版中国地图,漏绘南海重要岛屿,侵犯了国家主权和领土完整,损害了国家的尊严和利益;此外,还包括违法宣传投资回报预期、违法对教育培训效果作出保证和承诺、违法利用受益者名义对教育培训内容作推荐证明、违法使用医药混淆用语和违法声称替代母乳等典型广告违法情形。其中,海王星辰药房“万艾可”网络直播广告,是上海查处的首例网络直播广告活动的案件,该广告不仅严重违反处方药广告发布规定,而且在直播活动中含有违背社会良好风尚的其他内容。

                                                                                                                                                                            据介绍,2018年上海市场监管部门共查处各类广告违法案件5060件,罚没款总计1.16亿元,其中互联网广告案件数量和罚没款额分别为4383件和8271万元,占广告案件总量的比重分别为87%和71%。

                                                                                                                                                                            随着互联网技术快速发展,互联网广告成为重要的广告活动形式,呈现出数量庞大、业态丰富、形式灵活的特点,同时也是市场监管部门开展广告监管执法的重要内容。

                                                                                                                                                                            上海市场监管部门表示,广告监管是市场监管的前沿、前哨和高地,可以发现市场各领域的先导性、先发性和系统性、群体性风险趋势。2019年,上海各级市场监管部门将继续开展互联网领域广告整治,规范互联网广告市场秩序,努力保障风清气正的网络生态环境。